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Web DesignNovember 15, 2025 · 7 min read

JPEG vs PNG vs WebP: Complete Comparison Guide

Sarah Chen

Sarah Chen

Frontend Developer

JPEG vs PNG vs WebP: Complete Comparison Guide

Choosing the right image format can make or break your website's performance. In 2025, we have more options than ever, but with choice comes complexity. This comprehensive guide will help you understand the strengths and weaknesses of each format so you can make informed decisions.

The Three Pillars of Web Images

JPEG: The Universal Standard

JPEG has been the workhorse of the web for decades, and for good reason.

  • Best for: Photographs, complex images with gradients
  • Compression: Lossy (you lose some data)
  • File size: Small to medium
  • Transparency: Not supported
  • Browser support: 100% (works everywhere)

When to use JPEG: Use JPEG for photographs, product images, and any image with many colors and smooth transitions. It's perfect for hero images, blog photos, and e-commerce product shots.

PNG: The Quality Champion

PNG was designed to replace GIF and offers lossless compression.

  • Best for: Logos, icons, images with text, screenshots
  • Compression: Lossless (no quality loss)
  • File size: Medium to large
  • Transparency: Full alpha channel support
  • Browser support: 100%

When to use PNG: Use PNG when you need transparency, sharp edges, or when quality is more important than file size. Perfect for logos, UI elements, and infographics.

WebP: The Modern Powerhouse

Google's WebP format combines the best of both worlds.

  • Best for: Almost everything on modern websites
  • Compression: Both lossy and lossless
  • File size: 25-35% smaller than JPEG/PNG
  • Transparency: Full support
  • Browser support: 97% (all modern browsers)

When to use WebP: Use WebP as your primary format for all images on modern websites, with JPEG/PNG fallbacks for older browsers.

Performance Comparison

Let's compare a typical 1920x1080 photograph:

  • JPEG (quality 80): 150 KB
  • PNG-24: 1.2 MB (8x larger!)
  • WebP (quality 80): 95 KB (37% smaller than JPEG)

The Verdict

For most websites in 2025, the strategy is clear: Use WebP with JPEG fallbacks. This gives you the best performance for modern browsers while maintaining compatibility with older ones.